By FRANCIS SANTIAGO
MANILA, Philippines — The Philippine Azkals were not only a hit on the pitch, but in the TV ratings game, as well.
Studio 23, which broadcasted the AFC Challenge Cup qualifying match between the Azkals and Mongolia Wednesday night, reported a significant rise in its audience share in the TV ratings.
Studio 23 is owned by giant TV station ABS-CBN.
The live broadcast of the game, which the Filipinos won, 2-0, before some 20,000 fans at the Panaad Stadium in Bacolod City, rated 7.55 percent nationally or an audience share of 10.7 percent, according to Kantar Media/TNS TV rating firms.
Kane Errol Choa, head of ABS-CBN Corporate Affairs and Public Relations said the 10.7 percent audience share doubled their average from October 2010.
“This (audience share) is double the full day average of 5 percent audience share which we reported last October,” Choa said.
“For Studio 23, it was amazing already, it’s better than the Indonesia-Philippines semis match coverage last December,” said Peter Musngi, vice president of sports of ABS-CBN.
A source said the ratings of the match could not be compared to rival stations’ programs during the same two-hour period because they have a different genre.
“At the time of 7-9 p.m. the programs of other stations were mostly “teleserye” or drama compared to Studio 23 which aired a sports event,” the source said.
Manila Bulletin
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I hope this will push ABS CBN to make their coverage better..starting with the commentators.
ReplyDeleteand the camera coverage as well. It looks like it has a stiff neck, it does not reach the corner ends of the field. it was a horrible coverage and the subjects are way too small for TV viewers to follow. worst, the coverage team does not understand football starting with commentators (trying to imitate brit commentator). sigh.... lousy
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